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Employer branding

The new book by Bryan Adams & Charlotte Marshall

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"This is the book employer branding has been waiting for. This is how it's done."

Michael Cohn
Partner, GSV Ventures
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The Book

Repel the many and compel the few, with impact, purpose and belonging.

In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented, diverse candidates—and the best additions to their culture?

The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.

Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.

The Book
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About the Authors

Bryan and Charlotte want to change the way the world approaches employer branding to attract, engage, and retain top talent.

Collectively, they’ve activated countless employer brand campaigns — and they’re here to guide you away from the rabbit hole of old employer-brand ideas, and toward bold, new and exciting thinking.

The Authors

Meet the defenders of happiness

Ph.Creative are an employer brand agency. Dedicated to better candidate experience, we bring clarity, focus, and diversity to our clients’ talent attraction activities, ensuring they discover the best people for their businesses, worldwide.

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