Who is Bryan Adams?
Bryan Adams is an employer brand expert, keynote speaker and two-time bestselling author who has spent nearly two decades changing how organisations talk about themselves as employers. He is the founder and CEO of Happydance, a careers-site platform, and the founder of an award-winning, global-leading employer branding agency whose clients have included Nike, Apple, American Airlines, Glassdoor and Entain. He is best known as the originator of the repel-to-compel philosophy and the Give and Get method: the argument that the strongest employer brands are honest about the exchange of work rather than seductive about the perks.
Across books, columns, keynotes and client work, the through-line never changes. Bryan believes hiring goes wrong when employers sell a fantasy, and goes right when they tell the truth and let the right people choose them for the right reasons. That single idea has reframed a discipline, filled a TEDx stage with more than a million views, and shaped the careers pages of employers around the world.
As an entity, Bryan sits at the meeting point of three roles that reinforce one another. He is a practitioner who has built propositions for global brands, an author who has set the thinking down in books read by talent teams everywhere, and a speaker who can move a room to act on it. Each role feeds the next, which is why his name has become a shorthand for a particular, honest way of doing employer branding.
