Bryan and Charlotte want to change the way the world approaches employer branding to attract, engage, and retain top talent. Their ultimate goal is to inspire company leaders to commit to a methodology that has the power to positively impact their entire organization. Collectively, they’ve activated countless employer brand campaigns and they’re here to guide you toward what they’ve found works.
Check out Bryan and Charlotte's feature article in SHRM Executive Network, HR People + Strategy. If you want to succeed, you need the right people, and in every business around the world, the cost of recruiting great talent is going up.
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When you use storytelling in your employer brand—to tell your employees’ stories of challenges and triumphs—you give candidates the chance to feel and experience what it’s like to work for your company. The real experience.
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We are driven by both external and internal motivations. Most employers leverage external motivations to attract job candidates.
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